Usually, behind the heads of major corporations there is a small army of speech writers, PR-managers, and image-makers which day and night to select necessary words, and literally put them in the mouth of CEO. Last one try to pronounce these words in public accurately and confidently as much as possible. Being under the scrutiny of hundreds of media outlets, it is necessary to choose each phrase with special care: international reputation of the company may depend on their interpretation. The fact that the head of Sony has accidently said today can only be interpreted as something nice for us.
General Director of Sony Howard Stringer the day before gave the public interview to Walt Mossberg, journalist of Wall Street Journal. Several issues related to current projects of the company were discussed at the meeting. Mossberg did not come by a number of natural and anthropogenic disasters in Japan. It turned out that Sony is also affected by the tsunami, but the last sentence draw the interest of the public:
Our manufacturing plant of sensors for cameras in Sendai was damaged by the tsunami. Apple will have to wait for its sensors.
The fact is that today any Apple device has sensors from Sony. Analysts instantly reminded the last year’s hearing: it was rumored that Apple will soon decline the services of Omnivision, which do not have sufficient resources to create 8-megapixel sensors on a commercial scale. Experts believe that the next generation of iPhone the CMOS-matrix with identical set of Sony Ericsson Xperia Neo will appear.
It ‘always puzzles me’. Why would I make Apple the best camera?
- Howard Stringer
Both sides declined to comment the unexpected announcement CEO Sony.