According to researchers from the company ChangeWave iPad sales is a sharp blow on demand for laptops, notebooks and e-books. Their survey aims to study the effect of tablets revealed that sales of tablets mostly decrease the interest in laptops and electronic books.
According to the survey, 26% of tablets buyers refuse to follow the planned purchase of electronic books, 11% refuse from new laptops and 10% – from notebooks. Company Amazon suffer the most: 17% of respondents said that they decided not to buy the Amazon Kindle after they purchased tablets.
Tablets sales soared after the release of iPad last year and ChangeWave reported that at least 1 from 4 buyers plan to buy such devices again in the future. A survey among potential buyers revealed that 82% gain iPad.
Major competitors of Apple – RIM with Playbook, Samsung Galaxy Tab, and others – are of interest only for 3% of the buyers. The strongest potential competitor of iPad is currently Motorola Xoom: 4% of respondents intend to buy a new product from Motorola.
An independent study conducted by ABI Research in the third quarter of 2010 showed that sales of iPad were more than 93% of the entire world market.
All these studies were carried out before, as Apple introduced iPad 2. Analytical agency Informa Telecoms & Media predicts that after the release of iPad 2 Apple will double its market presence of tablets, and the number of sales in 2011 will reach 30 million units.