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Four Tips To Make Your Mobile App A Success


Mobile apps are not the future of the business. They are very much the present. It’s not just the big guys like Netflix and Amazon putting their business on apps. It’s all kinds of ecommerce providers. It’s no wonder why, either. Apps allow you to custom tailor more than a store for your customers. They let you tailor an experience. But it’s as easy to mess it up as it is to succeed. Just a few wrong steps with the interface and your app could be the opposite of good for your business. So here’s a few factors you need to make sure your app has.

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Design 101
Much like your homepage, your app needs to be simple and accessible. Making the process of adding something to the basket or checking out overly complicated won’t win you many users. Similarly, people expect a level of visual consistency higher than they might usually do for a website. Good mobile application development is about crafting a unique experience for the users of the app. This means making things as smooth and clear in design as possible..

Visibility
There aren’t going to be many people to appreciate your fantastically designed app if they can’t find it, of course. Like with everything else, your app needs to be competing for the attention of users. And there is plenty of competition. Finding your niche is one way to make yours stand out. On the app store, make sure your pricing and distribution methods fit your target audience, too. Use the power of search engine optimisation to call more attention to it through search engines as well.

User friendly functions
The more functionality you can give to your app, the better. Some sorts of potentially viral features are a start. This includes connectivity to things like Google+, Facebook and other social media channels. You can also make the user’s experience more personalised for them. If you have a large catalogue on an ecommerce app, let them favourite products. You can use the same process on your site to highlight and suggest other products, too.

Track it
In the digital age, it’s all about how well you use data. That is no different with your app. Use its connectivity to catch all kinds of metrics. Find which parts of the app are causing customer conversions. Request things like profile data so you can learn more about your demographic. These two factors can work together to make it all the easier to find out where your next big marketing or sales push should be.

There’s no sure fire way to track which app will go viral. It’s a mix of great design and luck. Without that luck, you need to rely on the principles of a good app. This means clean visuals and ease of use. It means functions that make your users want to keep using and sharing it. It also means being business smart with it. Making sure you’re marketing right and using it as a tool to inform your next big business decisions.

About the author

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Milana Rose, AppLecture news editor. Kind, sympathetic and very inquisitive person, who loves to help people with the "computer", and not only those challenges sufficiently due to her knowledge. Hobbies - Apple products, drawing, dancing, swimming, a healthy lifestyle. In a private use - MacBook Air, iPad 2, iPhone 4, iPod Nano 5, iPod touch, Mac Mini.
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