BMW likes iPad as well as iOS, so it’s no surprise, that the company uses Apple devices, in particular, iPhone 4, in advertising of its most technologically advanced conceptual cars, i3 and i8. But in this case, the bigger interest is attracted by the vehicles themselves, which will fit perfectly for the title “iMobile”. They are technologically advanced, eco-friendly (at least, i3) and very attractive outwardly. Better than iMo or iChange, for example. Though, as they say, different strokes for different folks.
In terms of ecological safety and cheapness of maintenance i3 looks most interesting. Outwardly the car is also not bad. By the way, its weight is only 1250 kg, which is an extremely good characteristic for a 4-sitter. To achieve this, BMW actively used carbon fiber, which cannot be called cheap. The bottom-line cost of the car can prove to be not small, but it’s only a conceptual model for early tests, and the commercial variant will not come into the market before 2013. By that time a lot can change. Nevertheless, the search for the car with the help of iPhone, as it’s shown at the screenshot above and will be seen in advertising below, will obviously remain.
As to technical characteristics, one charge of the battery will be enough for a travel 150 km long, after which the car must be recharged during 6 hours from the usual socket. In the presence of special accessory the car can be recharged up to 80% only during 1 hour. Apart from this, BMW is planning to equip the device with an optional motor REx, which allows significant increasing of the distance available for conquest. The car speeds up to 100 km/h during 8 seconds.
i8 is positioned as a sports car, and its possibilities are corresponding. Electric motors are good in terms of ecological compatibility and cost cutting, but still they are not as effective as petrolic. Accordingly, i8 is equipped with hybrid system, including both motors at once.
The car is able to use only petrol engine, only electric engine (in this case it will run without recharge up to 35 km, which is quite enough for a day of not very active city ride) or to work in hybrid mode. In the last case consumption for 100 km will be only 2,7 litres of fuel. Of course, all known practices in the field of petrol and battery charge economy are used, like recharge of batteries during braking and switching off both engines when taking up certain speed.
Justifying the title of sports car, i8 speeds up to 100 km/h only at 4,6 seconds. Release of the premier is planned for 2014.
In my opinion, both cars fit very well the style of Apple devices, though they are interesting not only outwardly, but also in technical terms. Besides, being aware of active support of Apple products by BMW, we can have no doubt in realization of comfortable interaction of i3/i8 and future models of iGadgets. In conclusion I suggest looking at some video advertisements of the new products.