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Appy Days: Application Creation Hacks For Businesses


The fact is that making a success of a business is never easy. The road to success is full of all kinds of setbacks. It’s hard work making a success of any venture, which is why only half of all startups make it past the first year. The businesses that succeed all tend to have one thing in common – they move with the times and value technology, these are the businesses that don’t only have well-designed websites but also have apps for their customers to use.

There’s a common misconception that apps are something that only larger and more established businesses should have, but that’s not the case at all. Apps can benefit businesses of all shapes and sizes, as long as they are well thought out and professionally designed. The major benefit of creating an app for your business is that it makes your company portable – people can access your products and services more easily. Sure, you can have a responsive website designed, but it’s never going to be as easy to use as an app, especially an app that functions both online and offline.

Like the concept of creating an app for your business? Then have a read of the handy app design hacks below.

Know what you want your app to offer

First things first, it’s vital that you know what you want your app to offer people. You may already have an idea for your app, or you may still be coming up with ideas, either way, it doesn’t matter. However, what’s important is that you take your time when it comes to thinking about what you want your app to offer. You need to take into account the products and services that you specialize in, as well as what you know your customers would find useful. If you’re a little stuck for ideas, spend some time browsing the app store to see if any inspiration comes your way – look at apps that have been created for companies that are similar to yours.

Focus on usability

Once you’ve determined what type of features you would like your app to incorporate, the next step is to think about usability. What it’s important to focus on is ensuring that your app is user-friendly, just like a good website should be. It needs to be easy to navigate and use, and should be laid out in a simple way. When it comes to usability, it’s also important to think about who your audience is, and what types of features would appeal to them. What you want to do is focus on the types of features that you know your target audience would appreciate.

Don’t forget to test

If there’s one thing that is vital when it comes to launching an app, it’s to understand how important testing is. The last thing you want is to launch an app only to find that it has various glitches in it, which is why testing your app before launching it and after every update is so crucial. For testing your app, it’s best to use specialist test management tools to streamline the testing process. The last thing you want is an app that doesn’t work correctly, so whatever you do, don’t skip the testing stage, as you will most probably live to regret it.

Get specialist help

Throughout the app design and development process, it’s important to work closely with highly skilled, specialist designers. While it’s perfectly acceptable to do as much of the app creation yourself as possible, if you’re not clued up on things like coding, for instance, then it could be worthwhile getting some professional help.

For businesses of all shapes and sizes, apps can be a vital tool.

About the author

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Milana Rose, AppLecture news editor. Kind, sympathetic and very inquisitive person, who loves to help people with the "computer", and not only those challenges sufficiently due to her knowledge. Hobbies - Apple products, drawing, dancing, swimming, a healthy lifestyle. In a private use - MacBook Air, iPad 2, iPhone 4, iPod Nano 5, iPod touch, Mac Mini.
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