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4 Ways Your Business Can Benefit From A Mobile App


Did you know that the average American spends more than four hours a day on their mobile device? Ok, so we already know that social media apps take up a significant proportion of that, but they will use other apps at times. More and more businesses, from hairdressers and coffee shops to large chain grocery stores have their own apps, and quite frankly, if you don’t, you are running the risk of lagging behind. In this article, we explore how having a mobile app for your business can not only benefit your customers and clients but your business as well.

1) Increased Visibility and Exposure

As we said above, Americans spend a considerable amount of time on their phones or tablets, and while they may only visit a handful of apps or websites during that time, they will still be scrolling through their phone to find them. Even if they don’t click through to your app, they will see it. A well-designed app graphic will leave an imprint in their mind, even subconsciously, and they will remember you in the future when they need you.

2) Create A Direct Channel For Marketing

Apps can serve many different functions. If designed carefully, they can provide key information, pricing structures, booking forms, contact details, search features, forums, news feeds, message center and much more. The main benefit of having an app for your business is that this is all in one place, making it much easier for the customer to get what they need and complete a transaction with you. They can opt in to push notifications, meaning they can be updated with the very latest news and offers from your business.

3) It enables you to build brand recognition

Building brand recognition is one of the key things for a successful business. You want to design an app that is smooth and trouble-free to use, gives your customers all the key information at their fingerprints and looks stylish and professional at the same time. An app development service, such as https://www.intellectsoft.net/services/ios-app-development-services knows precisely what to do to get your customers downloading and installing your app.

It also creates recognition for your brand. It is said that people need to see or hear your company around twenty times for them to recognize and remember it. This is called ‘effective frequency’ and is something an app can help you with.

4) You Can Reward Your Customers For Loyalty

If you have some a loyalty program, you can make this digital by using a mobile app. This saves your customers having to carry around a purse or wallet full of store cards and loyalty cards, which are inevitably forgotten about at some point. You can also use your app to ‘nudge’ people into physical stores if they have push notifications and location settings turned on. On top of that, you can send personalized ‘thank you’ messages once a transaction has been completed.

Having a functional website is where you should be starting. Once you have attracted new customers, encourage them to download your app on their mobile devices.

About the author

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Milana Rose, AppLecture news editor. Kind, sympathetic and very inquisitive person, who loves to help people with the "computer", and not only those challenges sufficiently due to her knowledge. Hobbies - Apple products, drawing, dancing, swimming, a healthy lifestyle. In a private use - MacBook Air, iPad 2, iPhone 4, iPod Nano 5, iPod touch, Mac Mini.
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